The Science of Likability: 27 Studies to Master Charisma, Attract Friends, Captivate People, and Take Advantage of Human Psychology

In The Science of Likability, that's exactly what you'll get. I've taken 16 of the most influential, famous, and effective psychological studies and broken them down to see exactly how you can use their findings to your advantage. Every piece of advice in this book to increase your social standing and likability factor is 100% backed by in-depth, peer-reviewed research

It turns out that the majority of what we do and feel is determined subconsciously- even how much people like you. Ever get that feeling that you just don't like someone's vibe, but can't explain why? It's the little things that influence our psychology, and you'll learn how subconsciously make yourself seem likable, trustworthy, and intelligent

From Freud, to Cialdini, to Pavlov, to Schachter, to Goleman, these 16 studies are insightful, analytical, sometimes surprising, but most importantly effective and actionable. They're easy to concretely implement in your daily life to level up your charm, wit, and humor

Likability is the key to business, love, and relationships - make sure you are living your potential!

- Chapter 2: How to read people like a book.

- Chapter 3: How to make friends out of enemies.

- Chapter 5: How to instantly become a close friend.

- Chapter 6: How to negotiate anything and be persuasive.

- Chapter 8: How to make people trust you.

- Chapter 11: How to make people do what you want.

- Chapter 12: How to be a leader that anyone will follow.

- Chapter 15: How to be credible and trustworthy.

Being likable unlocks the doors to everything you want in life. A better career? You better believe that the people with the most promotions and highest salaries aren't just the most qualified. Better love life? Being likable keeps you a potential date to anyone you want. Better relationships and friendships? Not only that, but you open the door to people wanting to be your friend