The SaaS Playbook
Rob WallingWith nearly two decades of experience as a serial entrepreneur, author, and investor, Rob Walling is one of the world's leading experts in software as a service (SaaS). In this book, he shares little-known strategies that have been battle-tested by some of today's most successful founders. Learn how to compete against large competitors and structure your pricing for maximum growth. Discover the four SaaS Cheat Codes that can dramatically accelerate your business's success. Learn how to avoid common mistakes that SaaS founders make and identify the right marketing approaches for your business. In this book, you’ll Whether you're a seasoned software developer, a no-code enthusiast, or you’ve never written code in your life, this book will walk you through the most actionable tactics to bootstrap a multimillion-dollar SaaS business.