Special Events: A New Generation and the Next Frontier (6th...

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Business & Economics - Industries
Special Events: A New Generation and...

Special Events: A New Generation and the Next Frontier (6th Ed.)

Name: Special Events: A New Generation and the Next Frontier (6th Ed.)
ISBN: 9780470449875

Joe Goldblatt

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This text chronicles and champions the development, changes, and challenges faced by the global celebrations industry for event planners. New interviews are included with experienced event leaders to give a better understanding of the field. New chapters are included on green events, corporate social responsibility, and theoretical case studies. Event measurement, evaluation, and assessment topics are integrated throughout a number of the chapters. Over 200 new Web resources and appendices show how to save money, time, and improve the overall quality of an event. Event planners will also learn how technology may be harnessed to help them improve their events’ financial, quality, environmental and other strategic outcomes.

Thể loại:

Business & Economics - Industries

Năm:

2010

In lần thứ:

6th

Nhà xuát bản:

John Wiley and Sons

Ngôn ngữ:

english

Trang:

594